Skin Care
For CeraVe's first Super Bowl campaign, we helped craft a world built on playful mystery and cultural buzz. We staged an immersive, earned-first experience where Michael Cera teased being the "creator" of CeraVe through social stunts, influencer posts, and 'fake news' activations—culminating with a surreal Super Bowl ad that delivered billions of impressions and made the campaign a standout moment in pop culture.
CeraVe needed to break through the noise in an oversaturated skincare market and connect authentically with Gen Z audiences who are skeptical of traditional advertising.