CPG & Social

Diet Coke

Diet Coke

Overview

In partnership with Ogilvy and Awards360, we were brought in to rebuild the award show entry materials for Diet Coke's Kristen Hollingshaus 'Coke Breaks' campaign. The work centered on elevating Kristen's everyday ritual into a cultural brand moment, amplified through TikTok and social where she became the unofficial 'Director of Diet Coke Breaks.'

Challenge

Transform an internal brand ritual into a culturally resonant social moment that captures Gen Z attention.