Parzvl case study ·
Experiential & Music
Goodbye Yellow Brick Road
Step inside the album.
A walk-through of a masterpiece, pitched for Rocket.
The cover plate · concept and deck by Parzvl
Overview
Goodbye Yellow Brick Road: The Experience turns the 1973 album into a multi-sensory walk-through. A glittering brick road, a gatefold you step through, rooms of sound and spectacle. With The Ski Team, we built the world, the floor plan, and the seven-slide pitch that opens the door at Rocket.
Responsibilities
- Concept Development
- World Building
- Art Direction
- Imagery
- Deck Design & Build
- Copywriting
Format
Seven-slide teaser deck, built to open the door.
The mission board · the gatefold at building scale
The case for the album
Bird's-eye zoning, postcard from 1973
The experience
The road
A glittering brick path that carries you from room to room. You walk the title track.
The gatefold
The album cover at architectural scale. Guests step through the sleeve to get in.
The rooms
Sound, story, and spectacle by track: holograms, projection, a bar on the far side of the rainbow.
The plan
A full bird's-eye zoning of the floor, drawn like a postcard from 1973.
Credits
Client
The Ski Team
Concept
The Ski Team with Parzvl
Imagery & deck
Parzvl