Our Team
Parzvl is the growth partner for founder-led brands. Full bench below.
Harley Saftler
Founder & CEO
Executive lead and Beard Club relationship owner. A decade running global creative at one of the most-awarded shops in the world. Founded Parzvl to build the brand equity most holding companies skip over.
Alan Cruz
Chief Strategy Officer
Platform strategy, partnership architecture, and exit-readiness systems. Builds the foundations that hold multi-market programs together through diligence.
Traci Shepherd
Chief Operations Officer
Operations lead who builds high-performing teams at scale. Shipped for some of the biggest brands and agencies in the world.
Nate Davidovich
CTO & Reach Lead
Connects video, social, in-app, audio, and merch into one coherent engine. Authored the strategic starting point of this engagement.
Alex Kugell
Creative Technologist
Turns brand systems into digital product customers actually touch. Founded Superdigital, a sports-focused creative agency. Sold it to Accenture.
Gillian Goodman
Head of Copy
Owns the verbal surface from headline to body — ads, proposals, manifestos. The voice that makes the work sound like the brand, every time it opens its mouth.
Donny Dykowsky
Head of Production
Executive producer of music, sound, and immersive experiences. Leads Parzvl's production team and the weekly Patchy-to-Full content engine.
Mike Boris
Music Supervisor & Producer
Music supervision and production for brands across sports, entertainment, and retail — Bloomingdale's, Warriors, and beyond. Builds the soundtrack that carries the campaign.
Jared Horowitz
Head of Sound Design
Designs the sonic layer that makes the film work and the room feel right — mix, score, and sound design across broadcast, brand, and experiential.
George Gross
Head of Film & Post
Master editor and filmmaker. Award-winning work for global brands. Runs the post pipeline that turns shoot days into 30–50 cutdowns a week.
Tom Vannucci
Director of Entertainment & Guest Experience
Career built on location-based entertainment for Universal, Paramount, Disney, the NBA, Netflix, and Fever. Turns live moments into owned content.
Leu Strope
Experiential Operations Lead
Executive producer specializing in large-scale LBE. Projects include Stranger Things: The Experience, Bridgerton, Luna Luna, and Beatles LOVE by Cirque du Soleil.
Advisory Board
Operators who pressure-test the work from outside our walls.
Nancy Harkness
M&A & Business
M&A strategist who structures the deals that reset multiples across media, entertainment, and consumer. Tells founders what to do in the 12–24 months that shape the final number.
Arben Kane
Super Connector
25+ years as venture investor and operating partner. Former partner at Pegasus Capital. Roles at mBloom, Dreamit, Stacked Venture Builder. Five US patents. He’s done the restructuring that moves the multiple.
Joel Simon
Sonic Identity & Music
Founder and CEO of JSM Music. 52 Cannes Lions including Titanium, Grand Prix, and Glass. Six Super Bowl spots in the last three years. Music for American Express, Hershey’s, Dove, Chevrolet, and Bacardi.
Brian Collins
Brand Strategy
Founder and CCO of COLLINS. Forbes named the firm among those transforming the future of brand building. First graphic designer to speak at the World Economic Forum. In 2004, his team launched Dove’s Real Beauty in North America.
Danilo Boer
Global Creative
Global Creative Lead and Partner at McCann. President of its Global Creative Council. Previously Global Creative Partner at FCB. 11 years at BBDO New York as its first Head of Art & Design. ECD on Bacardí, GE, Macy’s, Foot Locker. Third most-awarded CCO in the world.
Joe Sciarrotta
Advertising Craft
Global Deputy Chief Creative Officer at one of the world’s biggest agencies, leading output since 2000. Part of the team that won the 2006 Grand Effie for Dove’s Real Beauty. Adweek Creative All-Star. Seventh most-awarded CCO globally, The Drum 2018.
Rodrigo Moran
Platform Creative
Head of Creative at Meta. Runs the creative function at the platform where your audience already lives. Tells us what the algorithm rewards before we ship, and what it quietly punishes.
Mike Bulger
Network & Access
Super-connector. Spends his week in rooms most founders can’t get a seat at. The introductions that quietly move the number when the exit window opens.
Alda Abraciomento
Client & Business Leadership
Client and business leader at Publicis, one of the world’s largest agency holding companies. Pressure-tests the work the way a buyer reads it, not the way a creative pitches it.
Uri Stav
Cyber Security
Cyber-security specialist. Builds the security layer behind ambassador partnerships, first-party data capture, and diligence-ready infrastructure. The work most consumer brands ignore until they can’t.
Ernest Lupinacci
Brand & Network
Brand expert and super-connector. A career spent turning brands into belief systems — Wieden+Kennedy, Anomaly, and a rolodex built one hard-won introduction at a time.